The Brief

Seven Friday watches recognised that customers engaged with their brand through social media channels. Using innovative RFID and Internet of Things technology they wanted to find a way to harness this social activity, engage and reward their customers and re-enforce the brand values.

RESPONSIBILITIES

- Concept development
- Creating phased product roadmap
- User experience and interaction design
- User Journey and process design
- Multi-channel / device customer engagement strategy
- Information architecture
- Understand and incorporate the IoT technology
- Client presentations and reports