The brief

Nextify was a spin-off service created by Corke Wallis, inspired by Pretotyping or Pretendotyping as it's otherwise known. It allowed us to split-test new proposition variations in market with real customers. By driving Google traffic into a landing page it ensured that visitors had no upfront knowledge their journey through the micro-site was being tested. It also meant we can achieve statistical significance faster than any focus group or research study.

RESPONSIBILITIES

- Assist in proposition development for each test
- Develop research methodology
- Develop user journey
- Landing page and interaction design
- Create micro-sites using Wordpress, custom HTML and CSS
- Setup split testing using Optimizely
- Create and setup Google Analytics tracking
- Analyse results
- Clients included Wolff Olins & American Express amongst others