The Brief
CrowdBnk, one of the UK’s largest crowdfunding platforms, was facing change. They needed a new brand and a new online identity to set them apart from the pack and attract serious investors. To support the rebrand, CrowdBnk’s website needed to be re-engineered from the ground up in order to make it more user friendly, increase investments (in size and volume) and attract more registered users.
RESPONSIBILITIES
- Competitor and market analysis
- Research into industry best practices
- Current system and user journey analyses
- New user experience design and testing
- Process and system design
- Content strategy development
- Wireframing and information architecture design
- Responsive design to work across various devices
- Creative direction for UI and interaction design
- Ongoing client consulting
- Presenting to client and creating workshop material
- Weekly client reviews and updates
