The Brief
American Express Australia wanted to create their first user generated content app, sitting inside the Cardmember Rewards devision. The app needed to incentivise card holders with reward points in order to encourage engagement and frequent usage.
RESPONSIBILITIES
- App process & system strategy
- Both user & administrator system design
- User engagement strategy
- Product design & development
- UX and interaction design
- Creative direction on UI
- User journeys
- Wireframing & specification document
- Liaise with client in UK and build team in Phoenix, USA
- Client review meetings
- Consulting on best practises and approach
Miro is an exceptional individual, who has proven himself to me as a person who can not only provide really valuable input and feedback to existing designs and concepts, but can also think abstractly to help design solutions for innovative new digital products and platforms. His design skills and creative thinking is some of the best I have seen. I would highly recommend him.
Christopher Lomas
Director Digital Marketing Channels at American Express (CSPO, CSM)
Backend / Admin
In addition to the front end system, I also had to design how the app will be administered. I designed and produced the User Flow, Process & System Design, UI, UX, Interaction Design & Specification Document.
